By definition, the value created by a new design be will be split in some fashion between designers, producers, investors, and users. The way value is split in turn will depend on:
* the nature of the contracts that bind designers and investors together;
* conditions of entry to the design process;
* the anticipated structure of one or more specific product markets;
* the patterns of competition that ultimately prevail in those markets.
Complicating matters further, each of these elements may change over time as the design and its value evolve. (p 16 )
No comments:
Post a Comment